How To Write a Good Property Listing

When deciding to rent out your property, you need to be attentive to your ad copy and create a real estate listing that attracts more interest.

Amidst competing ads in property listings, yours should stand out with an enticing property description and vivid images that invite readers to contact you for a rental showing.

This article focuses on providing the best tips to engage your audience with your property listing. Initially, it might be a challenge, but with regular practice you can easily craft a highly engaging property listing in no time.

Here are ways to create property listings that deliver results:

1. Be Persuasive in the Opening Statement

Since this is the beginning part of the marketing copy for your rental property, it should hook the readers from the get-go. If not, you lose out on potential leads. That’s why you need to use the right words and tone to inspire them to read the copy in full.

If the right description is used from the start, your readers are bound to be attentive. Avoid being vague and use strong and specific sentences. Create an emotional connection with prospective renters reading the ad.

When advertising your property, you want to mention the unique features and highlights of the rental home in your opening statement to build crucial interest.

2. Practice Writing the Best Headlines

Headlines draw the audience to read through your rental property listing. This is the area you want to improve on to succeed in grabbing the attention of potential tenants.


You want to write an attention-grabbing headline that draws in the target market you want to rent your home to. Mention the location and promote its best features in your headline.

You can start by describing the architectural style, location, and amenities. You want readers to continue reading through the marketing copy, interested in more information.

Be cautious in not exaggerating your words and of being too focused on selling your rental space. You might alienate prospective renters with your obvious agenda.

Be careful about using bold all-caps and exclamation points in the headlines to convey excitement. This can turn off readers when used too often around your marketing copy. Let your headlines be direct and clear.

3. Pick the Right Words That Deliver

To make it easy to craft a good property listing, you can jot down the best features of your rental unit. Find the best descriptive words that allow potential occupants to envision the rental space. Avoid overused words and terms.

Select words that appeal to the readers and give out a detailed description of your rental home. The more vivid and apt the words you use, the more it sparks interest in prospective tenants.

Strive to build emotional rapport with active verbs and action words. Even if the writing space is limited, you must do your best to craft a great property ad.


When you’ve prepared a list of words, it can be easy to place them in varied ways in your property listing. You should spin a good narrative of the rental home and provide information in an engaging way.

4. Focus On Highlighting the Most Unique Features First

You should be able to narrow down your rental home’s top features. Write your marketing starting with the best feature. This detail should be a standout among your competitors’ rental spaces.

Know the top amenities renters are seeking and mention them in your property listing. Emphasize your rental feature highlights to attract plenty of prospective tenants.

5. Provide Details but Be Brief

Even if you need to provide specific information in your rental ads, you should know when to stop to avoid overwhelming the readers. Given that you’ll be working with a designated word count, it’s also a good practice to create property listings of around 200 words or less.

Among the vital details renters will want to know are the property’s address, size, and rental rate. You should also include the number of bathrooms and bedrooms and if your rental home has a parking area. Tenants want to be aware of these before they sign a leasing agreement with you.

It’s also important to mention property renovations and what type of changes you’ve added. Be sure to also include the convenience of staying in your rental property by pointing out the nearest transportation hub, schools, and shopping centers.


Don’t neglect to talk about the neighborhood where your rental unit is situated. Location is a critical thing to consider depending on your target demographics. For example, parents with kids will want to know the nearby schools.

Young professionals will also seek entertainment avenues where they can unwind after a busy work week. Mention popular places and local attractions to further encourage interest from would-be tenants.

6. Use Positive Language in Your Marketing Copy

Remember that no rental home is perfect so avoid mentioning what you think are your unit’s negative features.

If you intend to attract a renter, you must use a positive tone of voice. Your property listing can only persuade renters if you create an emotional appeal absent of negative words.

Look at the up side of the property’s features. It might be small in size but it can be perfectly ideal for those seeking studio-type units. Your rental home may not have a huge lot but it has a balcony where tenants can still display their plants.

Your rental unit might not be newly constructed but it might be located in one of the area’s best neighborhoods. Always evaluate the tone of your ad and keep things lively to better persuade potential renters.

Bottom Line

Writing a great property listing means coming up with the right words and using a positive tone to generate more interest. This compels potential renters to reach out and find out more about your rental property.

Still have questions about the marketing of your rental property? Contact the team at Windermere Property Management! We’re an experienced property management company ready to fulfill all of your property management needs!

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